Bionaire Brand Refresh

This rebrand revitalized Bionaire, a legacy air purifier company from the 1970s, by repositioning it for today’s wellness-focused consumer. The existing packaging and identity had grown outdated and unmemorable, so we introduced a clean, airy aesthetic to make the technology feel effortless, approachable, and transformative. As lead designer, I guided the creative direction and helped shape the brand’s tone to align with modern wellness and interior design trends. The final work stayed true to our original vision and was honored with a 2022 Good Design Award.