Bubba Brand Refresh

As part of the Bubba brand refresh, I contributed a bold visual concept aimed at energizing the brand and connecting with a younger, style-conscious audience. While I was a supporting designer on the broader initiative, my concept stood out for its vibrant personality — featuring bold color blocking, stylized photography, and dynamic typography and graphic treatments. Though it ultimately didn’t go to market, the direction helped influence the overall evolution of the brand. The work reflected Bubba’s shift toward more fashion-forward product design and playful self-expression.