Oster Packaging Refresh

As lead designer on the Oster brand refresh, I helped bring consistency and renewed energy to a well-established name in the LATAM market. Known for its signature blue — as iconic there as Coca-Cola red is here — Oster needed a packaging system that leaned into that brand equity while modernizing its appeal for younger consumers. One of the biggest challenges was creating a design system flexible enough to span a wide range of product categories and packaging sizes — from toaster ovens to clothing irons. I led the creative vision, art directed photoshoots, and guided a team of designers to deliver a cohesive, category-spanning solution that brought clarity, energy, and a unified voice to shelf.