Holmes Packaging Refresh

As design lead on the Holmes brand refresh, I guided the creative vision, led a team of designers, and art directed photoshoots to bring a more modern and approachable look to shelf. Holmes, best known for their air purifiers, had long struggled with inconsistent packaging and an overload of technical information that left consumers confused and intimidated. Our goal was to unify the brand's visual voice and simplify how information was presented — making it more digestible, relatable, and consumer-friendly. It was one of the fastest-moving refreshes I’ve led, with the marketing team enthusiastically aligning with our direction and eager to bring a fresh, cohesive look to market.